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Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is an interesting work delving into the unconscious mind. From the same author of The Tipping Point, Blink delivers a new outlook on the complexities of the human brain and how to control it. Gladwell explains in this book how to manipulate the most impulsive of reactions to enhance your decision making.
It's an interesting topic... But the unconscious thought is something we know so little about philosophically and scientifically, we can't even begin to understand how to manipulate it. What do you guys think?
This post was edited by Jimi on Jun 29, 2005.